About SD ASSIST
European breakdown cover you can trust. 35 countries, 1,526 partners, active since 2016.
Our story
SD ASSIST was founded in 2016 with a clear vision and a strong sense of responsibility: to offer every driver travelling across Europe, Greece, the Balkans and Turkey not just technical breakdown cover, but a genuine support experience in their own language, delivered by people who truly understand their needs. Today we stand beside our members in 35 countries. Quality and reliability — not just speed — are at the core of everything we do.
What began as a small operation has grown into a comprehensive network of 1,526 partner companies (including 700+ authorised technicians) across 35 countries. We serve families, business travellers, corporate fleet managers, logistics companies and anyone who values having a trusted partner on the road.
After the Covid-19 pandemic, cross-border road traffic in and around Europe grew sharply. SD ASSIST anticipated that growth and expanded its operational capacity along the busiest international corridors — exactly where drivers break down most often. We operate a strong service network across Turkey, Greece, Bulgaria, North Macedonia, Serbia and Romania, throughout the rest of the Balkans and across Europe. Whether you break down at a border crossing or in the middle of the motorway: help in your own language is never far away.
Our operations centres in Brussels, Istanbul, Frankfurt and Athens coordinate multilingual teams available 24/7 in Dutch, French, German, English and Turkish. Our service philosophy is straightforward: when a member calls, the person they speak to treats them as an individual — not a case number.
SD ASSIST is also a trusted partner at corporate level. We provide technical assistance services to several vehicle manufacturers and insurance companies, both in Turkey and across Europe. From insurers and logistics operators to diplomatic missions and large fleet managers, we deliver tailored B2B solutions with dedicated SLA agreements that scale to any organisation.
Our TÜV Austria-certified quality management system, ISO 9001-compliant processes and GDPR-compliant data policies ensure that transparency and trust underpin every step we take. This commitment is what positions SD ASSIST as one of Europe's most reliable breakdown cover brands — and keeps us growing year after year.
Our journey
- 2016Founded in Germany in 2016. Setting a new standard for roadside assistance in Europe.
- 2017Digital membership portal launched. 100,000-member milestone reached.
- 2019Corporate services launched. B2B solutions for insurers and logistics companies.
- 2021ISO 9001 certification. Expansion to 28 countries and 500+ partner technicians.
- 2023TÜV Austria quality certificate. 300,000+ members. Electric-vehicle support launched.
- 2025New digital platform, online checkout and multilingual customer portal launched. 35 countries, 1,526 partners.
Our values
Three core principles guide everything we do.
Speed
On-site in an average of 45 minutes. Because every minute counts when you are stranded.
Reliability
Transparent contracts, fair prices. No small print, no surprises.
Care
We look after not just your vehicle, but you too. Your safety comes first.
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